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Do slogans change the way you vote?

Gordon Brown has unveiled the slogan which it plans to use to contest the forthcoming general election - "A future fair for all". Do slogans influence your vote?

Mr Brown urged voters to take a second look at Labour and accused the Tories of being down to a "team of one".

Although he has not yet announced an election date, a 6 May poll is widely expected and all the main parties are stepping up their campaigning efforts.

What do you think of the slogans and themes announced by the different parties for this general election? Will this influence the way you vote? Do you remember any political slogans from the past?

Brown launches election themes at Labour rally

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Published: Saturday, 20 February, 2010, 01:31 GMT 01:31 UK

All comments as they come in

Added: Monday, 22 February, 2010, 10:47 GMT 10:47 UK

This may be a mistake - certainly if the Tories are clever enough. The crux is the word "fair". Is it a future that's equitable? Or perhaps like the weather it's a bright future? I believe, though, that "A future fair for all" sounds more like a circus sideshow type of fair with a cabinet freak-show and a heap of stalls that are corrupt so you never win. Roll-up, roll-up. See the greatest show on Earth!!!

Quem Deus Vult Perdere, Prius Dementat

Recommended by 20 people

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Added: Monday, 22 February, 2010, 10:46 GMT 10:46 UK

"A future fair for all, but fairer for some than others, dependent on their ethnicity, religion, geographical location within the UK, focus group appeal and likelihood of their vote."

Now that would be a real labour slogan for the noughties.

Old Major, Animal Farm

Recommended by 37 people

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Added: Monday, 22 February, 2010, 10:45 GMT 10:45 UK

Ha, I know all about slogans. I know what they're worth. I was born in the Soviet Union.

If anyone is trying to get my vote by coming up with a slogan he'd better think again and really, really hard.

Vladimir Plouzhnikov, London, United Kingdom

Recommended by 38 people

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Added: Monday, 22 February, 2010, 10:45 GMT 10:45 UK

I find it so depressing that people actually still take Gordon Brown and his slogans seriously when this country is ruined.

Edwin Schrodinger

Recommended by 45 people

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Added: Monday, 22 February, 2010, 10:42 GMT 10:42 UK

Nearly every election is fought with the slogan theme of change, it's amazing people fall for it every time.

There is very little difference between the parties they are all just posturing to get the most votes and get in power.
Conservatives are trying to be politically correct now and have u-turned on a vote on Europe its most defining policy.

I don't blame gov on banking crisis, I blame the banks primarily for irresponsible lending.

Main parties are like punch and judy, no change

RG, UK

Recommended by 13 people

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Added: Monday, 22 February, 2010, 10:40 GMT 10:40 UK

If Labour were to use - "On your bike - if you can find it, Dave!" it might remind voters not to trust the country to a man who can't even look after a bicycle.

Derek Blyth, Stotfold, United Kingdom

Recommended by 17 people

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Added: Monday, 22 February, 2010, 10:39 GMT 10:39 UK

No slogans don't work we all have long memories.

But I am amazed at how many people here seem to have forgotten what life was like under the tories. Entire communities destroyed due to the closure of industry and privatisation of all utilities, now they want to privatise the NHS. Looks like we are back to being a class based society where only those who have matter. Personally if the they get in I'm out of here.

[suzie127]

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Added: Monday, 22 February, 2010, 10:38 GMT 10:38 UK

Slogans are meaningless, & this one proves it.
"A future fair for all"
Wasn't there a recent report published that revealed that the gap between rich & poor is wider now that it was 30 years ago?
Anyone who votes on the strength of a slogan is an idiot.
You have 13 years of deeds & misdeeds to the judge this government by.

jeff sayers, bristol, United Kingdom

Recommended by 27 people

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Added: Monday, 22 February, 2010, 10:38 GMT 10:38 UK

Slogans are for peope who are unable to grasp policies and just prefer cheap soundbites. I think this cheapens politics as a whole and I'd happily vote for the party who promises to be tough on slogans, tough on the causes of slogans.

Gaz G, Barnsley, United Kingdom

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Added: Monday, 22 February, 2010, 10:37 GMT 10:37 UK

Future fair for all sounds great but are the policies behind it to implement it. For example agency workers should have the same pay and conditions as permanent staff. Also to get fairness for all you would have to abolish capitalism and have a socialist orientated state. Me thinks Labour aint going to do that.

carl backland, london

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Added: Monday, 22 February, 2010, 10:37 GMT 10:37 UK

""it can only get better" I seem to remember that around 1996/97. Well it didnt, unless you were part of the under class

PC Pilot, london"

Bet you didn't have any of the following before 1997: mobile phone (and cheaper calls), broadband internet connection, MP3 player, HD TV, DVDs and player, Home PC (probably several now), games consoles, cheap flights abroad, cheaper clothes. etc.

On these measures the vast majority have seen their lives improve, though not necessarily due to Labour.

James T Kirk

Recommended by 4 people

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Added: Monday, 22 February, 2010, 10:35 GMT 10:35 UK

Sadly the people who are affected by slogans are those same people affected by "newspaper" headlines such as in the Sun / Mail / Mirror. Let's face reality here, the majority - and we live in a democracy where majority implies being right - are sheep who will follow a headline or a slogan wherever it leads.

Remember the NoTW and the paediatricians attacked ?

The UK is full of sleepwalking sheeple, and this is just the way the government and the media interests want it.

Peter Galbavy, London, United Kingdom

Recommended by 14 people

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Added: Monday, 22 February, 2010, 10:35 GMT 10:35 UK

A Labour 'Fair for all' will be 'free for all' if you have kids, and 'pay for all' if you don't.

Do they know how to spell 'fair'?

A P, Middle Earth, United Kingdom

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Added: Monday, 22 February, 2010, 10:29 GMT 10:29 UK

We would all like to think that slogans, sound bites and gimmicks do not affect the way we vote. But if an issue takes more that five seconds to discuss, we turn off. Politics is inherantly boring and there is no way the majority of us would spend an hour listening to, or discussing a relatively mundane subject (such as the state of the economy). In order to simplify the issues into digestable portions, slogans are unfortunately necessary. Personally, I would like more proper debate.

Philip, Bury

Recommended by 3 people

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Added: Monday, 22 February, 2010, 10:29 GMT 10:29 UK

Here's a good one - "Do what I say; not what I do!"

Reggie Lawson-Tims, Manchester, United Kingdom

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